Marketing | Academy

The new creative operations journey: Untangling the Rube Goldberg of enterprise communication

Suzanne Sangi — Fri, 10 Nov 2023 07:30:00 +0000

Ford’s assembly line was a turning point for the way automotive industries operated in the early 20th century, unlocking two important aspects of operational excellence – scale and efficiency. Productivity grew, wages grew and profits grew. This ops revolution echoed across many other sectors and transformed the way workforces around the world produced goods and […]

The post The new creative operations journey: Untangling the Rube Goldberg of enterprise communication appeared first on Academy and was written by Suzanne Sangi.

How Automating Ad Creation Aids Creative Marketing

Rethin Vipinraj — Wed, 11 May 2022 11:59:44 +0000

Great marketing campaigns need great visuals. Visuals have stopping power and convey brand messaging, and creativity is key to an ad’s success. But creative marketing takes a back seat when your company caters to dozens of markets with multiple offerings. As a result, brand and design teams are mired in repetitive tasks because their creative […]

The post How Automating Ad Creation Aids Creative Marketing appeared first on Academy and was written by Rethin Vipinraj.

Why Marketing Design Software Represents a Generational Leap for Online Advertising Success

Rethin Vipinraj — Tue, 10 May 2022 12:45:00 +0000

Let’s face it: Adobe is to marketing design what Colgate or Xerox have been to toothpaste and photocopy respectively! Without Photoshop or Illustrator, would marketers be able to create the stunning banner ads we see every day in our social media feeds? Probably not. In fact, Adobe and online marketing go back a long way […]

The post Why Marketing Design Software Represents a Generational Leap for Online Advertising Success appeared first on Academy and was written by Rethin Vipinraj.

Marketing Creative Brief Modernized: Multifold Productivity with CMP

Rethin Vipinraj — Fri, 11 Feb 2022 15:38:47 +0000

Are you still witnessing a lack of productivity even after spending hours meticulously creating a marketing creative brief? Traditional marketing creative briefs tend to give poor results. Even the more well-prepared ones. This is because creative teams are often unable to follow them thoroughly, and they end up deviating from deadlines, budgets, and business priorities. […]

The post Marketing Creative Brief Modernized: Multifold Productivity with CMP appeared first on Academy and was written by Rethin Vipinraj.

Design Collaboration Reimagined: How Marketing and Design Work Together Effortlessly

Rethin Vipinraj — Wed, 02 Feb 2022 17:02:17 +0000

Marketing and design collaboration strategies are critical for the success of any digital marketing campaign. When marketing and design teams work in silos there are two likely results. One: low-quality design which unmistakably leads to poor campaign performance. The second: high-quality designs that are often not aligned with the marketing objectives or updated according to […]

The post Design Collaboration Reimagined: How Marketing and Design Work Together Effortlessly appeared first on Academy and was written by Rethin Vipinraj.

7 Growth Marketing Podcasts to Skyrocket your Business

Rethin Vipinraj — Sun, 26 Dec 2021 19:48:16 +0000

Who wouldn’t want their business to reap massive numbers in a short term? Marketing a product or service successfully demands executing campaigns within well-defined timelines. The most competitive marketers out there do not spend an eternity researching for hacks to hike up sales. The market embraces those who can dig up quick solutions in no […]

The post 7 Growth Marketing Podcasts to Skyrocket your Business appeared first on Academy and was written by Rethin Vipinraj.

How Automated Banner Production Reduces Cost, Time & Errors

Rethin Vipinraj — Fri, 26 Nov 2021 14:51:32 +0000

Of all kinds of MarTech solutions, automated banner production tools are most popular among growth marketers because of the numerous benefits they offer to their users. In fact, according to Statista, sales of marketing automation technology tools grew 13% in 2020 compared to last year. In this article, we will discuss what automated banner production […]

The post How Automated Banner Production Reduces Cost, Time & Errors appeared first on Academy and was written by Rethin Vipinraj.

How Amazon Music and Klarna Do Holiday Marketing Campaigns

Rethin Vipinraj — Fri, 19 Nov 2021 13:42:34 +0000

It’s been a few weeks since Halloween and the holiday season is well and truly upon us! For brands that are yet to launch their holiday marketing campaigns, it’s now or never. If the trends over the last couple of years are anything to go by, search traffic for holiday offers should be picking up […]

The post How Amazon Music and Klarna Do Holiday Marketing Campaigns appeared first on Academy and was written by Rethin Vipinraj.

Video Automation: Maximize the Potential of Video Marketing

Rethin Vipinraj — Tue, 16 Nov 2021 15:03:25 +0000

Any marketer worth their salt would have heard about Cadbury’s latest festive campaign that makes ingenious use of video automation. The campaign features Shah Rukh Khan, allowing any local store to create their personalized ad without spending a penny. AI makes that customization possible, recreating the actor’s voice to say the store’s name, shop, or […]

The post Video Automation: Maximize the Potential of Video Marketing appeared first on Academy and was written by Rethin Vipinraj.